dr. Mendeltje van Keulen 

How big is the market share in North Rhine-Westphalia? Which competitors can you expect in Hesse? Do you possess the right tools to identify and describe the characteristics of your future customers? The German desk offers you ambitious students who want to work on your challenges. The German Desk is an innovative Living Lab within The Hague University of Applied Sciences. In addition, the German Desk is a minor in the European Studies programme. Here, students are trained to become junior account managers for the Dutch-German working environment.

The German Desk is based on our belief that knowledge and skills are transferred and applied in professional practice. We support SMEs in expanding their export potential to Germany. Students acquire valuable knowledge and skills. Through our German desk, students can put their European Studies theory into practice for the benefit of SMEs in the Hague region and beyond.

We work closely with several economic partners in the Hague region. (The partner list can be found at the bottom of this page) The German Desk is proud to work within the SME-international-business -deal with the municipality of The Hague and eleven other major economic stakeholders. In addition, we maintain close contacts with trade and government organisations in the Netherlands and Germany. The mission of the German Desk is Wir verbinden Helden - we connect heroes. The German Desk believes that connecting students with companies and organisations is a valuable collaboration. The companies/organisations provide students with important practical cases and practical experience. The students use their knowledge and motivation to work on your assignment. Our current product portfolio consists of: Market Entry Scan, Market Analyses, Persona Mapping, Sector Analyses, Social Media and Value Proposition. Are you curious what the German Desk can do for you? Take a look at our website and contact us. Are you interested in cooperation?

The German Desk is a bridge between ambitious students and companies/organisations that wish to enter the German market with impact. 

Jules Borghouts

German desk

How can municipalities learn from each other on thematic issues like European regulation, knowledge sharing, and funding opportunities, but also on organisational issues like how to develop EU awareness within the organisation or how to deal with capacity constraints? In order to address such questions and concerns, European Impact continuously collaborates with Dutch municipalities in order to help them become more “Europe-savvy”.

In 2023, together with the Province of South Holland and the Municipalities of The Hague, Dordrecht, Leiden and Rotterdam, European Impact hosted a Community of Practice (CoP) to explore how municipalities and provinces are working on European opportunities. Based on the findings from the CoP, our team of researchers wrote 13 recommendations towards the municipalities in regards to becoming a “Europe-savvy organisation”. These 13 recommendations are laid out in this 

Many municipalities, including those in the Netherlands, find it difficult to get a grip on European opportunities and challenges and to respond to them effectively. Four factors are usually lacking, namely (1) EU-awareness within the organisation, (2) an overarching European long-term strategy or vision within the organisation, (3) a pro-active knowledge sharing and (4) available capacity and resources.

 ‘Europe as an opportunity’ – Increasing EU awareness in municipalities 

Over the next three years, Dutch companies, NGOs, municipalities, and ministries will face 13 new European laws, all related to 'digitalisation': the influence of information and communication technology on behaviour, government, society, security, etc. This means there is work ahead for the current generation of students, who need to learn about the dilemmas and solutions that our society will face.

Without government regulation, companies take control of our data, rights, and behavior. To prevent this and regulate this, we need knowledge and talent. That is the theme of the Jean Monnet Chair at The Hague University of Applied Sciences.

The Hague University of Applied Sciences, through its bachelor programmes in European Studies (ES), Governance and Organisation, and Law, nurtures young public professionals who will regulate digital technology. Through podcasts and events created by and for students, we raise awareness of the importance of digital regulation in Europe for a safe and inclusive society.

The Jean Monnet Chair establishes a sustainable network involving governments, businesses, and students and teachers in The Hague's ecosystem as an international city of Peace and Justice. The professional field can inform vocational education about the latest developments. In the municipality of The Hague, for instance, there are plans to translate peace and justice into the digital domain.

The grant spans three years, from January 1, 2024, to January 1, 2026. Each calendar year includes planned activities such as public events; podcasts created by and for students; guest lectures in the European Studies bachelor programme (Political Challenges and Managing Organisations in Europe); university-wide minor EU Law and Governance; HHS Summer School Peace and Justice; field assignments with professional practice for the university-wide minor Challenges to European Governance; and in the European Studies bachelor programme, subjects such as Applied Research Methods, Facing Europe’s Challenges; Fundraising in Europe, and the Europe Desk.


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Twice a year, an advisory board of industry experts convenes to contribute to the programme. As of January 1, 2024, the advisory board comprises the following individuals:

Bart Groothuis, Member of the European Parliament for VvD/Renew

Rogier Klimbie, public affairs advisor for startups, former Google

Gertrude Kort, advisor of the Centre of expertise ‘Europa decentraal’

Sandra Leenders, EU advisor of the Digital Affairs Committee of the Dutch House of Representatives

Lisa Vermeer, senior coordinating policy officer Digital Affairs, Netherlands Ministry of Economic Affairs

Witte Wijsmuller, DG Connect, European Commission

Funded by the European Union. Views and opinions expressed are however those of the author(s) only and do not necessarily reflect those of the European Union or the European Education and Culture Executive Agency (EACEA). Neither the European Union nor the granting authority can be held responsible for them.

Can big tech be controlled? Can the government ensure your bank card stays secure in an e-wallet on your phone? Can algorithms be prevented from discrimination, and social media from being flooded with fake news? 

Jean Monnet Chair EU-ACT DIGITAL, funded by the European Union

In Retourtje Brussel, Chris Aalberts and Mendeltje van Keulen talk to Dutch nationals working in Brussels. This creates a colourful picture of how European cooperation takes shape in practice and how 'the Netherlands' influences it. That makes this book a must-read for professionals who come into contact with the EU and for anyone who wants to understand the EU better.

'Retourtje Brussel: hoe Nederlanders werken aan de Europese Unie' was written with Mendeltje van Keulen and is published by Boom Bestuurskunde. The book is available in bookshops (ISBN 9789462363236). There is also a digital version (ISBN: 9789400111783).

Saïd Fazili (Ministry of General Affairs): 'Countries never want to be isolated within the EU'

Martijn Grevink (European Commission): The Commission is usually at the table from the beginning to the end'

Anne-Margreet Sas (Permanent Representation): When you negotiate, you know: we have to do it together'

Lara Wolters (European Parliament): 'As rapporteur, you quickly receive twenty centimetres of amendments'

Mielle Bulterman (Ministry of Foreign Affairs): 'Every national judge is also a European judge'

Robert van Asten (Municipality of The Hague): 'It's useful if you have a player on the field in Brussels'

Niels Schreuder (AGC): 'The organisations you work for need to be convinced of your reliability'

Kysia Hekster (NOS): 'We barely manage to meet the demand for Brussels news'

For many people, it is difficult to get a grip on the European Union: what is happening there and and how can you influence it? You only need to turn on the television and you will hear politicians claim that 'Brussels' has decided something about our wildlife reserves, the climate or the economy. So it often seems like the EU is taking measures we have no influence over at all. This is not true, but then how does it work?


To Brussels and back

The European Studies programme at The Hague University of Applied Sciences educates students to become professionals who can work successfully in a European context. During this programme students become aware of issues such as intercultural sensitivity, networking skills and how to work with(-in)different layers of government. In European Studies, students learn to become European professionals. Their knowledge and skills provide a good basis for solving European problems.

However, it takes more than just theoretical knowledge to become a successful professional. This research project focuses on the 'soft skills' that are important to effectively enter the European labour market. With a special methodology, the 'Q-method', the insights of EU officials, lobbyists, NGO workers, HR managers and alumni of the European Studies programme are tested. The results of this research are used to improve the curriculum of the European Studies programme and the training course for professionals. Are you interested in cooperation?

What skills should students develop to become successful European professionals? This question lies at the heart of this research project.

The soft skills of a European professional

In this project, EU professionals are -literally- put in the spotlight. Over the course of a year, we photographed 50 professionals in the Netherlands while they were working on one of the European priorities and interviewed them about the European components of their work. These professionals represented a wide range of careers (e.g. journalists, policy officers/advisors, lecturers, etc.). Their portraits were published online and consolidated in a printed magazine called

. This magazine is used for various workshops and events aimed at students and professionals, informing them on career opportunities in the European field and the diversity of EU work within the member states.

The goal of carrying out the interviews with the professionals was to provide insight into the daily work that goes into shaping Europe through an accessible format. In doing so, the emphasis was put on the “how” and “what” of the EU instead of on the pro/anti discourse that is often dominant in the Netherlands.

Many citizens and (future) professionals have a limited view of the EU. Some believe that EU technocrats come up with rules that are thrown at them and that “Europe” takes place in Brussels, far away from their daily lives.

With this project, we aim to change this image of Europe among a new generation of students and professionals. Therefore, we highlighted who in the Netherlands is helping to build Europe, while also shedding light on the knowledge, skills, and competencies that are essential for European collaboration and underlining the fact that you do not necessarily have to be in Brussels to contribute to European affairs.

Europe takes human work- every day hundreds of professionals in the Netherlands and other EU-member states are busy making and implementing European policies. They play an important role in shaping and carrying out European priorities. With the European Professionals in the Spotlight project, we want to put a face on this fact.



European professionals in the spotlight 

That is the central question that the 'Haagse Jongeren als Wereldburgers' action-research project, carried out in collaboration with The Hague University of Applied Sciences and the T.M.C. Asser Institute, seeks to address. The project, aimed at young people aged 15-25 in The Hague's Schildersbuurt and Moerwijk, as well as two schools in Benoordenhout and Bezuidenhout, aligns closely with UN SDG 16 'Peace, Justice, and Strong Institutions', a goal to which The Hague, as an international city of peace and justice, is constantly working.

The project consists of three main phases. The first phase primarily involves conducting research to answer the central question, using interviews and the Q-method. Interviews are conducted in community centers and schools in The Hague by students from The Hague University of Applied Sciences. The Q-method, commonly used in psychology and social sciences, is a methodology used for assessing viewpoints. With the Q-method, it is possible to compare the viewpoints of young people and policymakers in The Hague.

The second phase involves a course organized by the T.M.C. Asser Institute focusing on negotiation and conversation techniques. This course is open to young people from schools and community centers in The Hague. Additionally, young people participate in organized visits to international organizations, including the Helsinki Committee, the Children and Youth Rights Shop, and the Municipality of The Hague.

The third phase of the 'Haagse Jongeren als Wereldburgers' project involves organizing, facilitating, and observing focus group discussions in schools and community centers in The Hague. These discussions bring together young people, policymakers, and representatives from the international field to engage in fruitful dialogue on important issues.

How can young people, policymakers, and international institutions in The Hague come closer together around the themes of 'peace, justice, and international cooperation', and what can we achieve with the interaction between these groups?

The Hague Youth as Global Citizens

Labour migration is a challenge and an opportunity. However, it remains difficult in many municipalities. How do EU municipalities work on housing and registration of EU migrants? What are the experiences, challenges and success stories?

The research group Changing Role of Europe of The Hague University of Applied Sciences designed the project 'Facing EU challenges at the local level'. The researchers investigate how twelve small to medium sized cities in the European Union deal with internal EU migrant workers - in EU jargon: mobile citizens. We want to actively share the lessons from our research with the involved cities and municipalities in the Netherlands, in order to improve their policy practices.

NEW: Updated with a publication accessible 

How do small and medium-sized cities deal with EU mobile citizens? This project focuses on sharing success stories and improving policy areas. 